“We’ve been doing multichannel for a long time.”
A sentence you hear quite often. And yet, in practice, the same challenges keep appearing: campaigns perform below average, budgets evaporate, and measurable success fails to materialize.

The reason is rarely the channels themselves, but rather the lack of integration behind them.

What is behind multi-channel marketing?

Multi-channel marketing means addressing target audiences simultaneously across multiple communication channels. These include, among others:

• Email and CRM
• Print and direct dialogue media
• Display and programmatic advertising
• Social media platforms
• Search engines such as Google

What truly matters, however, is not the number of channels, but how they work together. When used in isolation, silos emerge — and that’s exactly where impact is lost.

Why many multi-channel campaigns fall short of their potential

In reality, the same stumbling blocks appear time and again:

• Unstructured or incomplete data sets
• Different target group logics for each channel
• Low matching quality on platforms such as Google or Meta
• Missing links between online marketing and in-store sales
• Hardly any reliable insights into the actual ROI

The result: rising costs combined with declining efficiency.

Today’s priority: data-driven connectivity instead of channel thinking

Modern multi-channel strategies don’t start with channels — they start with data.
With clean data models, intelligent matching, and thoughtful activation, target audiences can be reached consistently across all touchpoints—exactly where they are most receptive.

Whether in the mailbox, the email inbox, via display ads, social media, or search engines:
Relevance is created through precision.

Our approach at the Global Group

At Global Group, we see multi-channel marketing as a seamless ecosystem — from the data foundation to activation.

We connect:

• First-party data with relevant additional information
• Cross-channel audience and identity matching
• Privacy-compliant activation across online and offline channels

This creates unified target audiences, higher match rates, and campaigns whose success is not just assumed, but measurable.

Learn more about our multi-channel solutions and audience potential here.

The key questions for sustainable success

• How can a consistent target audience be created across all channels?
• What role does data quality play in campaign success?
• And how can offline sales be linked to digital activities?

We don’t just answer these questions in projects, but also in our upcoming webinar.

Free webinar: “Multichannel that sells: Through data, matching & activation”

When: January 29, 2026
Time: 11:00 a.m. – 12:00 p.m.
Where: Online | free of charge

Register now

Why it’s worth attending

• How to prepare existing first-party data so it can be used across channels
• Why clean matching is the key to high-performing Google and Meta campaigns
• Practical examples of data-driven multichannel marketing with proven added value
• The importance of segmentation, activation, and data protection in a holistic strategy

You’ll learn how to turn existing data into real marketing impact—and what modern multi-channel marketing needs to look like today to achieve sustainable growth.

Secure your spot now – limited number of participants

The webinar is free and hands-on.
Secure your place now and learn how to achieve measurable results across the entire customer journey with intelligent multi-channel marketing—always with a clear focus on ROI.

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