Analysis
Better Data-Driven Decisions Through More Relevant Data
Customer data is often an excellent base for finding out more about your existing customers. With our consumer and house characteristics, we are able add many relevant aspects to your customer analyses and can even transfer them to new customer potential. You can rely on our Micro_Data and our analysis expertise!
Download our Micro_Data Catalog here:
Over 100 Profile Information for Targeted Marketing
The perfect marketing concept consists of addressing the right person with the right message in the right channel at the right time. In addition to campaign experience and developed analysis skills, consumer data is a necessary prerequisite for this. But how much information do you have about leads or new customers, for example? How do you find suitable target groups for acquiring new customers? Due to our microgeographical variable system Micro_Data, our custumers have access to over 100 characteristics, e.g. on buildings and house surroundings, socio-demographics, purchasing power, consumer tendencies or lifestyle segments for the whole of Germany.
The perfect marketing concept
consists of addressing the right person with the right message in the right channel at the right time. In addition to campaign experience and developed analysis skills, consumer data is a necessary prerequisite for this. But how much information do you have about leads or new customers, for example? How do you find suitable target groups for acquiring new customers? Due to our microgeographical variable system Micro_Data, our custumers have access to over 100 characteristics, e.g. on buildings and house surroundings, socio-demographics, purchasing power, consumer tendencies or lifestyle segments for the whole of Germany.
With Analysis Know-How to Marketing Success
Our Micro_Data and analysis tools form the base for many analysis services. Whether you want to determine the most affine potential for your products with the help of a scorecard, open your branches where the greatest customer potential is, divide your customers into homogeneous segments in order to develop them in a targeted manner or need a customer value model - Global Group offers you professional analysis services that will help you get ahead. It goes without saying that we can also advise you on market analyses, cartographic representations or distance and journey time analyses.
Enrichment in Real Time
If you would like to use Micro_Data yourself, you can either opt for enrichment from us or choose for various licence models. With the help of our API e-Ident you can also enhance your customers and prospects in real time, as selected variables or target group scores can be specifically chosen for your company. This process can give you a good overview of your customers from the very start in e.g., online shops and allows you to control follow-up communication such as next best offer or welcome campaigns based on data and in real time. This will not only help improve customer experience but also the potential of your customers right from the beginning.
