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Data Quality
We are all getting older. This is especially true for your customer data.
In Germany, over 10,000,000 people relocate annualy, over 900,000 people pass away, and numerous addresses become inaccessible for various reasons. This means that the quality and postal deliverability of your address lists is rapidly declining. Efficient communication with customers and interested parties is achievable only through the use of well-maintained and accurate address data.
Reach Your Customers Efficiently
Undeliverable addresses cause wastage, which can quickly result in high costs, especially for expensive mailings. Writing to the deceased puts a strain on your brand and the mourners.
By cleansing out those who have relocated, passed away or have undeliverable addresses, and by updating relocation information, you can reliably reach your customers and interested parties. This way you avoid high costs associated with undelivered mail. Whether opting for a one-time service for a specific mailing or integrating the updates permanently into your customer database, these measures ensure that your data remains up to date.
We offer a comprehensive solution by providing you with the data of all relevant providers of such information through a single source. Both costs and quality can be customised to meet your requirements.
We Can Find the Pearls in Your Data
Everyone knows that it is 5 times more expensive to acquire a new customer than to keep an existing one. Therefore, you're lucky if you have a large customer base that you can activate through targeted communication.
But what if these customer bases are outdated and a permanent clean-up or conversion exceeds the budget? With Cleansing Light, we can inform you which customers you can still be reach at the known address and which can not. This allows you to re-enter into dialogue with the current customer addresses and reactivate them without major investment.
Identify Customers in Real Time
Are your e-commerce customers or buyers who they claim to be? To minimise business risks such as fraud, it is important to know who you are doing business with. Our e-Ident solution offers real-time validation of the provided address. This proves valuable in scenarios like e-commerce, allowing you to verify the payment method or avoid costly credit checks for specific customers.
In addition, this solution also provides the correct spelling of the addresses to ensure relaible delivery.
