CRM and Marketing
We will do it for you.
Professional marketing automation requires more than just a fancy tool. It requires in-depth expertise in data management as well as IT resources to bring customer data from the various data silos in the company together. Both are in short supply in many companies.
In regards to CRM on Demand, we advise you on the concept and will consolidate your customer data into a 360° view in our marketing database. We link our integrated campaign management software with your customer touchpoints and set up clear reporting for campaigns and the development of your customer segments.Due to set-up support and hosting of the solution in a private cloud in our data centre, scarce IT resources in your company will no longer be a problem.Therefore, you can concentrate fully on the diverse possibilities of campaign automation and the dialogue with your customers.
Durch die Unterstützung im Set-Up und das Hosting der Lösung in der private Cloud in unserem Rechenzentrum sind knappe IT Ressourcen in Ihrem Unternehmen kein Problem mehr.
Sie können sich voll auf die vielfältigen Möglichkeiten der Kampagnen-Automatisierung und den Dialog mit Ihren Kunden konzentrieren.
360° View of Every Customer
We are able to merge your prospect and customer data from various systems and contact channels using our ETL process. It sounds simple, but requires a lot of experience. Questions such as "Is it right to merge customer data using only an email address?" or "How do I manage advertising consents in a legally compliant manner?" arise.
Many of these issues are already covered in our largely standardised database model. This reduces costs and time to market. Your specific transaction data or other special topics also find their place in our data management platform. This means you have all marketing-relevant information available in one place.
Top-Level Campaign Management
A solid database is a basic prerequisite for significantly increasing marketing success. However, the greatest gain in efficiency comes with campaign automation. To set up and manage a large number of individualised, multi-stage campaigns across different channels with a small team, you need top-class campaign management software. With Unica Campaign, Global Group offers an integrated, enterprise-class campaign management software that you can operate yourself despite its wide range of options - it's child's play.
You Can Only Find the Right Course with a Compass
Whether you are looking to optimise campaigns, optimise data quality or manage your customer segments in a holistic way, it is impossible to take the right measures without meaningful and comprehensible reports. For this reason we have developed a selection of standard reports on various topics that you can start using straight away in CRM. It goes without saying that it is also possible to create customised reports. With the help of our integrated analysis and visualisation software, you are able to turn data into information and information into success.
