Multichannel Target Group Potential
Good to Know Who You Are Talking To
Anonymous audiences can be addressed on many channels. But if you want to know exactly who you are starting to communicate with, e.g. because you don't want to upset your existing customers with an attractive new customer offer, or if you want to address the same people in a multi-channel campaign across several online and offline channels, you need 1:1 marketing.Global Group provides an extensive range of options for mailings, e-mails or displays, selected precisely according to over 100 characteristics.
Global Group bietet hohe Reichweiten für Mailing, E-Mail oder Display, personengenau selektiert nach über 100 Merkmalen.
Many Channels, One Goal
Achieving a good reach in the right channel is crucial for efficient customer communication. The integration of various offline and online channels is equally important. Global Group offers an enormous range of high-quality mailing addresses. Additionaly, we provide digital campaigns through partners, delivering emails or displays directly to the same audience on a one-to-one basis. Needless to say, everything is strictly GDPR compliant.
It All Depends on the Right Target Group
Suitable data is often available for pinpointing the right target group within your existing customer range. But how can you determine the right target group or even twins of your best customers in new customer potentials? Global Group provides a microgeographical variable system, which offers over 100 characteristics that you can use to select your target group. In addition, we can analyse your top customers and thus identify twins in our new customer potentials. In this way, you know in advance for whom your offer is most compelling and consequently optimise the ROI of your campaigns.
