The Data Agency strengthens its Position with the Acquisition of Whooz

Nieuwegein (NL), 19 October 2023 - The Data Agency announces the acquisition of Whooz, a renowned company specialising in customer segmentation.

This strategic acquisition strengthens The Data Agency's position in the customer segmentation market. With Whooz, the organisation is strengthening its growth in the Netherlands, Belgium and Germany.

Frank de Beun, CEO of The Data Agency, announced: "We are delighted to welcome our new colleagues from Whooz to The Data Agency. With the help of Whooz's expertise, we can serve our clients more efficiently and strengthen our position in the market. In the coming months, we will work on properly integrating Whooz as an organisation into our group."

Arjan van den Akker, Managing Director of Whooz, believes that this acquisition is a perfect fit: "The Data Agency proved to be the most suitable party in our search for a strategic partner for the future. Our services fit perfectly with the activities of The Data Agency. I am confidently handing over the baton to the current management of Whooz and The Data Agency and look forward to following the organisation's growth path from afar."

Whooz - the segmentation specialist

Whooz has been enriching data from all 8,000,696 households in the Netherlands with diverse characteristics, interests and behaviours for over 35 years.

In a world that is changing rapidly, continuous customer insights are the compass that helps you find the way to the best results. Whooz's modern data environment reads data at lightning speed and translates it into a 360-degree customer view. By transforming customer data into insights, Whooz provides organisations with concrete advice and supports them in their ability to make smart and effective decisions.

By processing customer data with Whooz's extensive consumer data and segmentation, new information is created that companies can use to analyse consumer behaviour. In this way, Whooz maps out who the target group is and where opportunities lie in order to increase customer benefits and limit risks.

Interested in a collaboration?

Do you want to strengthen your international presence and enter the Dutch market? Or do you already have customers in the Netherlands and are looking for customer loyalty measures?

We would like to support you. You can get in touch with us via: sales@global-group.de. We look forward to receiving your enquiry.

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