The Data Agency strengthens its Position in Germany through the Acquisition of Global Group

Nieuwegein, Utrecht, 3 May 2022 - The Data Agency announces the acquisition of Dun & Bradstreet's German business-to-consumer marketing business. With this acquisition, The Data Agency reintroduces the Global Group name.

The acquired business provides data-driven solutions for analytics, hosting services, Know Your Customer (KYC) and marketing. This acquisition is in line with The Data Agency's accelerated growth strategy: to become the preferred partner for technology, data and analytics solutions in Western Europe.

The B2C data market is constantly evolving. Every company is confronted with advancing digitalisation and regulatory changes. Frank de Beun, CEO of The Data Agency: "Our group and our solutions have evolved and grown over time. In the early days we focused on data services for direct mail, today we help our clients maximise return and minimise risk for their first-party data. With its complementary product and service offering, Global Group is a great partner for The Data Agency and I am very proud that we have joined forces."

"We look forward to supporting our customers even better, expanding our existing strategic partnerships with e.g. Google and Infosum in Europe and offering new data technology solutions for existing and new customers. We see enormous growth potential in the German market," says Ronald Langendoen, Chief Innovation Officer at The Data Agency.

"We are delighted to have found a buyer for our German B2C business whose roots and ambitious strategic goals fit so perfectly with our business. We believe that The Data Agency is the ideal home for this business and fulfils the needs and wishes of our clients," says Dirk Radetzki, Chief Regional Officer Central Europe, Dun & Bradstreet.

The team in Germany is led by Klaus Werry. All employees of The Data Agency, including Global Group, can work from home or from one of our offices in Arnhem, Brussels, Utrecht and soon also in Germany.

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