Start to the second half of the Year for the Data Agency with the Acquisition of Campaigns Unlimited

Nieuwegein, 31 August 2022 - The Data Agency announced the acquisition of Campaigns Unlimited (CU). This strengthens the Group's presence in the Netherlands.

The Data Agency helps market-leading clients in the media, banking and insurance, charity, retail and automotive sectors to successfully implement their data strategy. The group aims to become the leading provider of data, technology and analytics in the Benelux and Germany.

This is the fourth acquisition since 2019. Global Group was acquired at the beginning of this year, thereby expanding the company's presence in Germany. With the acquisition of Campaigns Unlimited, the company is expanding its services in the direction of data consulting. Invenna and Human Inference had previously been added to the group.

THE ACQUISITION

With the acquisition of Campaigns Unlimited, the company is expanding its product range to include data consulting. The Data Agency thus offers every customer a specific solution for every data challenge. Campaigns Unlimited's services seamlessly tie in with The Data Agency's three unifying factors: data, technology and analytics. Campaigns Unlimited will continue to operate as an independent company under the wing of the Group.

Frank de Beun, Chief Executive Officer at The Data Agency: "The acquisition delivers us expertise that will enable us to serve our customers even better. We can offer more customised solutions that enable us to support our clients in phases and with specific data-related challenges. Jan Geerts of Campaigns Unlimited adds: "Through this acquisition we are expanding our product portfolio - also for our existing customers, with the knowledge and products from the other divisions of the group. In addition, it is great that we can ensure continuity for our employees and customers on one hand and focus more on the growth of Campaigns Unlimited on the other."

ABOUT THE DATA AGENCY

The Data Agency supports the creation of clear insights, the achievement and maintenance of better results and the generation of a higher return on data. This leads to more relevant communication, lower costs and risks, better compliance and higher customer satisfaction. The company makes organisations aware of the power of data and ensures that they benefit from it. The group currently employs 150 people and serves around 500 customers every day in the Netherlands, Belgium and Germany.

The Data Agency is constantly on the lookout for new developments and technologies that will help it to maintain its market position and position itself at the forefront of data innovation. They not only want to be the best, they also want their clients to be the best. And this is where their experts play an important role, because they believe they make the difference. The brands work closely together to offer customers a high level of service.

These brands are already part of The Data Agency:

EDM | GeoMarktprofiel | Human Inference | Invenna | Global Group

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