Uncompromisingly current

Your customers change. And with them, your customer data. We can take care of your databases so that they are up to date at all times.

We bring quality to your data

We can clean up your databases and enhance them by adding current information. We find mistakes, check for duplicate information, and clean up the data. This includes address validation, checking for customers who have moved or died, identifying undeliverable addresses, or addresses with negative credit ratings. And we record and report who reacts to your campaign. All with one goal: keeping your customer data up to date at all times.

The database management services of the Global Group include the following tasks and process steps:

• Building customer databases (data warehouse, campaign database)
• Recording addresses and data collection
• Identifying and selecting target group addresses
• Checking address quality and cleaning addresses
• Correcting mailing data
• De-duplicating addresses
• Movers’ and deceased treatment
• Checking credit worthiness
• Identifying undeliverable addresses
• Comparing data with “black lists” and Robinson lists
• Optimizing title/salutation keys
• Geocoding and data enhancement
• Defining catchment areas
• Implementing response analyses

We can improve your response rate

No returned mail. No duplicate contacts. No complaints. When we manage your addresses, you will reach your customers.