Marketing campaigns are becoming more and more individual, advertising channels ever more sophisticated and customers only respond if they are approached with exactly what they are looking for and in an exciting and attractive fashion. Data with geographic and individual bearing has become a strategic success factor for companies.

Geomarketing and data mining, thought to be mere trends from the mail-order sector a decade ago, have now become today's basic toolkit for all businesses maintaining a relationship with the final consumer and wishing to secure a successful existence in our intensely competitive markets. Anyone who knows and understands his customer can communicate with him and establish a profitable customer relationship.

GLOBAL_Data is the all-encompassing system for micro-geographic data in Germany. Information on more than 100 areas is available from throughout all of Germany. This is the foundation on which we provide you with a comprehensive profile of your customers and their purchasing behaviour and leisure time spectrum. You know what separates your top customers from the others and you can pursue targeted communication with each of your customer groups.

Based on the profile generated with GLOBAL_Data, you can select appropriate top customers from your interest group, approach them in a targeted manner and turn them into customers. But you can also make use of the profile information to target and acquire new customers outside your interest group. We make use of the GD Consumer Marketing-Database with its 65 million entries in Germany to provide you with information about top customers for your marketing activities.
Further micro-geographical areas of application are, for example, calculation of demand for various products and services, determination of next-best offers for cross-selling and up-selling campaigns, site catchment analyses, location planning and network optimization.
und Dienstleistungen, die Ermittlung von Next Best Offers für Cross- und Upselling-Kampagnen, Einzugsgebietsanalysen, Standortplanung und Filialnetzoptimierung.