Micro-geographic data systems portray information down to the most minute spatial units (streets, houses, microcells). The data systems are based on relations pertaining to spatial and social proximity and the experience that residents of individual small spatial units tend to display identical characteristics, forming a homogenous group with similar behaviour patterns and moral concepts.

The GLOBAL_Data characteristics are developed and administered on the basis of person and household information based on a bottom-up approach. The anonymous variables calculated in this manner are statistical probabilities that enable inferences in terms of consumer interests as well as living and lifestyle environments. All information is, of course, provided in compliance with the latest data protection laws. The finest level of aggregation is the house, or the so-called microcell containing at least 5 private households.

GLOBAL_Data is available at house level and can be aggregated to all postal and administrative levels. This way, you can make ideal use of this information depending on your specific aims, for analyses, sales planning and control purposes.

Information levels of GLOBAL_Data: